Yale Study Indicates Positive Stereotypes Can Improve Senior Health

A recent study conducted by Yale has revealed a major finding: seniors who were exposed to subliminal messaging containing positive stereotypes of aging experienced improved physical function for weeks to follow.

The study was conducted with a group of seniors in the New Haven, CT area who were divided into groups. One group was shown words on a computer screen that promoted a positive stereotype of aging, including “spry” and “creative,” which flashed long enough to be observed but too fast for conscious awareness. The group exposed to these positive stereotypes experienced marked improvements in their physical abilities, improvements that were not observed in the control group.

Researchers believe that the subliminal messaging worked by first giving the seniors a positive view of aging, which created a positive self-impression in the seniors and resulted in improved physical functioning.

The study conveys an important message: aging doesn’t have to be a bad thing. We’re all going to do it someday. It’s only a negative thing if we allow ourselves to perceive it that way and contribute to the existing negative stereotypes about aging.

Getting old shouldn’t be something we dread; it should be something we embrace and celebrate.


To read more about this study, click here.